President

Laura (Lou) Petersen

Laura and her husband Ryan Petersen recently opened up WKX Gym at 1103 Main Street bringing classes for kids to adults in Boxing, Kickboxing, Wrestling, Jiu-Jitsu and Fitness. Laura has long standing ties in Fortuna and the Eel River Valley as a 4th generation resident. She is excited to bring fresh ideas to the community she loves while maintaining the traditions that make our Downtown so special

Vice President

Cindy Daetwiler

I have lived here in Fortuna for most of my life. I own and run Ferndale Jewelers located at 1020 Main Street, Heart of Downtown Fortuna.

As Vice President of the Downtown Merchants, I am dedicated to making downtown a valued shopping destination.

Treasurer

Secretary

Mavis Amen

Having built several small businesses in Fortuna and now opening The Fortuna Farmhouse that’s located in the downtown area, I joined the board to help strengthen and grow our community. I truly believe it takes a village, which is why I also serve on several other local boards that share the same goal—supporting Fortuna’s growth.

Although I have only lived here for a few years, I feel grateful to have already made a positive impact, and I look forward to continuing to serve our town in every way I can.